A fully booked salon isn’t a myth. It’s not reserved for the best-located salons, or the ones with celebrity clients,…
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Most salon owners have a vague awareness of their local competitors — who they are, roughly what they charge, whether…
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Every salon has room to increase its average bill without acquiring a single new client. The client who books a…
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Google Ads — paid search advertising — is one of the most misunderstood marketing tools available to salon owners. Some…
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One of the most common marketing mistakes salon owners make is reactive promotion — scrambling to fill quiet days as…
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You have a website. It looks reasonable. You paid someone to build it, or you built it yourself on a…
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Marketing budget is one of the most common questions salon owners ask — and one of the hardest to answer…
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Your booking system is the engine room of your salon business. It handles appointments, client records, payments, and increasingly —…
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TikTok is unavoidable as a conversation topic in salon marketing right now. Every few weeks there’s a new story about…
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Word of mouth has always been the most powerful marketing tool available to salons. A recommendation from a trusted friend…
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