Fully Booked Blog

Salon Marketing
Insights

Practical advice for salon owners who want a full diary. No fluff, no jargon — just what works.

Salon photography on a budget
Content · 5 min read
Salon photography on a budget

Professional photography is expensive, time-consuming to organise, and the results date quickly. By the time you’ve booked a photographer, prepared…

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How to get your salon into the Google Maps top 3
Google · 5 min read
How to get your salon into the Google Maps top 3

The Google Maps local pack — the three businesses that appear at the top of local search results with a…

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How to make Christmas your most profitable season
Strategy · 5 min read
How to make Christmas your most profitable season

Christmas is the most reliable peak period in the salon calendar. Demand is high, clients are willing to spend more…

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Your team is your best marketing asset
Strategy · 4 min read
Your team is your best marketing asset

Every member of your team has something most marketing agencies don’t: genuine relationships with real clients, authentic expertise in what…

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Email marketing for salons: is it still worth it in 2026?
Strategy · 4 min read
Email marketing for salons: is it still worth it in 2026?

With WhatsApp open rates at 98% and Instagram reach increasingly algorithm-dependent, it’s reasonable to ask whether email marketing still has…

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New year, full diary: how to set your salon up for its best year
Strategy · 4 min read
New year, full diary: how to set your salon up for its best year

January is the strangest month in the salon calendar. For some salons it’s one of the busiest — clients who’ve…

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Salon branding: why your visual identity is costing you clients
Strategy · 4 min read
Salon branding: why your visual identity is costing you clients

Branding is one of those words that makes small business owners nervous. It sounds expensive, abstract, and like something only…

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Google Posts: the free weekly tool salon owners ignore
Google · 4 min read
Google Posts: the free weekly tool salon owners ignore

Inside your Google Business Profile is a feature called Google Posts — a simple tool that lets you publish updates,…

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Why posting more on Instagram isn’t the answer
Social Media · 5 min read
Why posting more on Instagram isn’t the answer

The most common piece of social media advice given to salon owners is “post more”. More content, more frequently, more…

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Social proof: why what your clients say matters more
Strategy · 5 min read
Social proof: why what your clients say matters more

You could have the most talented team, the most beautiful salon, and the best products in the county — and…

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