I’ve owned a hair salon. I’ve been in your shoes.
Over the past two decades I’ve built and run an award-winning recruitment agency, a property development business, an award-winning educational company — and a hair salon. Not as a hairdresser. As a business owner who had to figure out how to make it work.
Nearly eight years running Wisteria Avenue in Abingdon taught me something most salon owners never get the chance to learn: the difference between a salon that treads water and one that’s genuinely profitable isn’t talent. It’s rarely even footfall. It’s almost always the same handful of fixable things.
What I’ve actually figured out.
I know how to crack Google. I know the formula — not in theory, but from doing it myself and watching the results come in. I know how websites are supposed to convert clients and why most salon websites don’t. I know what your profit margins should look like, what you should be paying your staff, how often you need to post and where, and how to convert followers into bookings.
I know what a balayage is. I know what clients talk about while they’re in the chair. I know what stylists need to feel valued and retained. I know your world from the ground up.
And I know how tight marketing budgets are in this industry. Which is why everything I offer is something I’ve used myself, with real results I can show you.
Why Fully Booked exists.
My passion has always been helping businesses grow — it’s the thread that runs through everything I’ve built. I started Fully Booked because I kept seeing great salons with talented teams and empty slots, not because they weren’t good enough, but because nobody had shown them the system.
I’m not a generic agency that’s never stood behind a reception desk. I’m a salon owner who cracked the code and wants to share it.
If you want to know exactly what’s holding your diary back — I can tell you. Usually within the first ten minutes of looking at your online presence.
